Hello, I'm Kip!

or Nattakarn Tapasanan

I'm a Visual designer and Design strategist with passion in the design process and research. I worked at one of the leading advertising agency in Thailand and graduated with MS in Strategic Design and Management from Parsons School of Design. I have a deep interest in design strategy, business communication, data visualization, and creative collaboration. Through accumulating experiences in various design disciplines, it enables me to tackle the big picture problem-solving without neglecting the details. I design actionable applications through a collaborative mind while always seeking out for resourceful insights.

While I'm not solving challenges, you can find me cooking, watching movies & series, or cycling with the shared bike around New York.

WHAT I DO

DESIGN RESEARCH

The design research enables an in-depth and empathetic investigation on a subject. The method helps manifest robust and holistic research perspectives while maintaining the core value of the subject. My previous samples are;

- Ethnographic interview

- Competitive analysis

- Landscape analysis

- Surveys

SYNTHESIS & VISUALIZATION

The synthesis process and visualization help contextualize the hypothesis and insight from the research process. It uses for prioritizing and analyzing the content from the bigger picture down to small details systematically. I have done;

- Data visualization

- Ecosystem & Stakeholder map

- Personas, Archetypes

- Roadmaps

CONCEPTING & STRATEGY

Creative strategy building enables collaboration and brainstorming for ideas among diverse stakeholders. It allows a robust yet realistic concept -building space without neglecting the objective. I have built and facilitated;

- Co-creation workshop

- Brainstorming session

- User journey & experience flow

- Storyboards

PROTOTYPING

The prototyping phase is when the potential ideas are built and become realistic. It can expand through a wide range of formats and media but focusing on executing the ideas adequate for the testing and review. Some previous formats I used;

- Paper prototype

- Digital & Interactive prototype

- Flowchart & Wireframe

- Model & 3D prototype

PRODUCT TESTING

The testing process is meant for validating the prototype and concept to ensure the efficiency and feasibility of the solutions or implementations. The process uncovers the flaw or and potential adjustment before the final delivery. My previous testings were;

- Product usability test

- A/B test

- Concept testing

- Idea proofing discussion

PRODUCT MANAGEMENT

Proper management throughout the project development is critical. Including timeframe, planning, and resources - The workflow needs to be resilience and flexible enough for creativity and efficiency while considering all constraints. It is necessary to be empathetic, open-minded, and collaborative to ensure the success of the project.